An Emerging Online Digital Marketing Industry

Digital Marketing

Asia (especially Pakistan) has recently come into the limelight as one of the best places to find talented professionals in the digital marketing industry worldwide. Therefore, it proves important to discuss why and how businesses can make the most out of this opportunity globally. There has been a rise in the number of companies offering related services all over Pakistan. You can try numerous recommendable companies. One such example is Symbolic Text Developers, a digital marketing agency providing you the efficient online marketing services. 

What is Digital Marketing?

It is a composite strategy, which focuses on targeting and building relationships with current and anticipated customers using a broad range of marketing channels. 

Printing ads, communication through phones and physical marketing are all forms of traditional marketing, now surpassed by online marketing that runs digitally and online. Multiple opportunities are available to brands for their marketing including social media, email, and website marketing. 

Using different online marketing strategies, tactics, and online tools, professionals can plan and execute effective digital marketing campaigns.

Some Recommended Digital Marketing Tactics

Online marketing is comprised of several different tactics:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Video Marketing
  • Mobile Marketing
  • Email Marketing
  • Online Advertising (PPC)
  • Social Media Marketing

Role of a Digital Marketing Agency

Here is a closer look at the role a digital marketing agency plays and how the services offered help increase lead generation and conversions for every kind of business.

Increase in Organic Traffic 

A digital marketing agency can increase organic traffic to one’s website. They can attract more leads (traffic) to the website at a lesser cost, which will increase the chances of purchase. 

Produces sales-ready leads

A digital marketing agency will enable you to deliver the right message to the leads within the sales funnel, at right time using the right online medium. It will also assist you in generating sales-ready leads by moving them from top to bottom of the sales funnel. 

Expanding Branch Reach 

If you are hiring a digital marketing agency in Pakistan to handle the social media marketing of the website, it will also give your brand some extra presence on other social media platforms as well. It will expand the visibility of the website just from the search of keywords. 

Improves Overall Marketing

The digital marketing agency selected should become a part of your already existing internal marketing team. The agency will address aspects like specialized knowledge of online marketing and time, which will help the marketing team to get clearer insights into the whole process. 

Attribution Modeling

A digital marketing agency will allow tracking back all the sales since the customer’s first interaction with your website, with the help of effective digital tools. This is also termed as Attribution Modeling, by which the trends in researching and purchasing of products can be identified. Moreover, it also helps you to identify any flaw in the marketing strategy and to make better-primed decisions. 

Digital Marketing Services

The services provided by the digital marketing agency are as follows:

Search Engine Optimization (SEO)

SEO in Pakistan is a cost-effective process where the rank of your website is optimized to a higher level in search engines. The amount of organic traffic received by the website will be increased, thereby increasing the online sales and leads of the products. 

Pay Per Click Advertising (PPC)

Pay per click offers your brand or product to your potential customers and provides you a large number of sales and leads. It refers to paid search or paid advertising. It is another way acquired by the business website to generate traffic. You must spend money to get paid traffic, unlike organic traffic (free), on keywords and placement of ads on search engines. Different websites, social media channels, and search result pages (SERPs) can display digital ads. 

Social Media Marketing

It helps promote your brand or product by increasing its awareness on social media channels. It also helps your business in generating more traffic and leads. The social media channels you can use are Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest. 

Social media agencies in Pakistan also help you to tackle your customers by interacting with them on social media platforms and to grow an engaged and reliable audience. PRO Marketing Solutions is the marketing agency providing you the best social media services.

Marketing Automation 

Marketing Automation is a software, which assists in the automation of all basic marketing activities. Many repetitive tasks are automated which would otherwise require manual handling, such as email newsletters, scheduling of social media posts, tracking and reporting of campaigns, workflow to attract and nurture leads. 

Content Marketing

It is an effective marketing strategy that helps boost communities, motivate, engage, and grow rankings by creating and displaying good quality information. Content marketing presents the business objectives to the customers in an impressive way. The main purpose of content marketing is to promote such a content strategy that fulfills the demands of the target audience of your business. 

Importance of Content Marketing Strategy in Online Marketing

Content Marketing strategy consists of the following channels:

  • Article/blog posts
  • Infographics
  • eBooks and whitepapers

Let us look more closely at what this usually involves.

PR services

With the help of PR services, you can secure all the coverage and content earned online with digital blogs, publications, and other websites. You can escalate your PR services through the following channels including:

Developing a relationship with the press by talking with a journalist on any social media platform will help you gain earned media opportunities for your business. Engaging online reviews or online comments on personal blogs of your business will help you interact with your audience and will boost the reputation of the product and the entire company. 

Email Marketing

Email Marketing is the best way to make communications and interact with your audience. To promote your content, events, discounts, and your website directly to people, Email marketing presents an effective platform to target the audience. An email marketing campaign should include the following types of emails:

  • Newsletters for blog subscription
  • Emails for welcoming customers
  • Emails to follow up with the regular website visitors
  • Emails to attract and nurture your customers 
  • Holiday promotions
  • Website Development

Digital Marketing in Pakistan also provides Web Development services by creating strong businesses, social media websites, and e-commerce. The services include a Content Management System (CMS) to manage all the content on-site in an effective way, software of eCommerce and shopping cart, and other software such as PHP, Python, JavaScript, and other technologies. 

Graphic Designing

The main purpose of your website is to attract, engage, and then keep the visitors. It should not be just eye-catchy; instead, it should deliver your brand message and spread awareness about the products and services in an efficient way. Therefore, graphic design plays an active role in making your website appealing to customers by introducing graphic designs such as creating logos, flyers, cards, and social media posts. Digital Marketing in Pakistan provides you the impressive and outstanding Web Design Services. 

To conclude, the digital marketing industry in Pakistan is bound to grow.